All three attributes are equally important and increasingly difficult to find within your already busy schedule.
If you didn't have to sleep you could grind all day and night, working the pavement in a valiant attempt to fill your pipeline, but of course you can't.
What really happens is when you get desperate, you focus on lead generation and then when you get busy, you stop. Until of course the next time you get desperate, and so the rollercoaster ride continues.
Besides, should your most expensive resources really be spending a chunk of their time looking for leads and not actually selling? Probably not.
P.S. Reeking of desperation is not an effective sales technique.
If we were to objectively look at your website and socials what would we find?
You wouldn't be the first to give it a go but invariably not be able to keep pace. The result, your online presence looks like a wasteland visited but a few times a year, and potential customers notice.
Many make the mistake of going wide and shallow. With limited resources, good fish are hard to find in a big pond. To increase your chances, cast many lines into the right pond full of good eating fish. Of course you still need good bait and favourable conditions.
Being visible in the right places to the right people builds trust that you are active, dilligent, helpful and knowledgable. Having experienced depth is like a warm blanket to a prospect looking for comfort that you know what you are doing.
When doing their research, Prospects are looking to filter you (out) as much as filter you in.
Your digital presence is the first interaction a prospect may have with your brand.
What is the first (and maybe last) impression you are bestowing on yours?
A COMMON PROBLEM
Content Marketing is a tried and tested methodology to increase your visibility and build a tribe. Problem is, it is rarely done well and certainly not consistently over long periods. We get that it's hard, so that's where we come in and do the hard work, so you don't have to.
A. SOLUTION
The Content Stream is a virtually hands-free content ideation, creation and publishing program designed specifically to give you what you really desire, time.
All we need is an hour from you just once a quarter for a robust briefing, and then some feedback and approvals along the way. We’ll take everything from ideation right through to publishing on your platforms and we do it at a scale and frequency you just can't.
We couldn't have made it any easier :-)
THE A TEAM
Our highly capable, experienced and proven collective of content creators, producers, publishers and marketing automation specialists make it easy for you to create a buzz in the market designed to attract leads into the hands of sales.
The difference? This team is not outsourced to the cheapest resource. To do this effectively requires a certain experience and wisdom that cannot successfully be achieved to this level by a generalist marketer or freelancer, and certainly not your friends 20 somethings niece.
What about the elephant in the room, AI. Sure it is cheap and will likely write a whole lot better than you can, but do not underestimate how much time you still need to do it well. Time you already struggle to find consistently.
This is too important to nickel and dime, so we don't, and neither should you.
A CLASS RESULTS
You'll get everything you need done by (humbly) some of the best in the industry, at a fraction of the cost of hiring even one average marketer.
Quality output, consistent activity and regular results, almost entirely hands free that continues to work for you 24x7. Outside the occasional check-in, we leave you alone to get on with doing what you should be doing.
Now that's what we call leveraging your time.
Is this right for your organisation? Maybe, maybe not.
There is a good reason we are strict on who we work with and when you understand why, it will make sense this isn't for everyone.
BEFORE YOU PROCEED
We currently only work with B2B businesses in Australia and New Zealand.
Someone in your organisation will need signoff approval without the red-tape. If you need to include legal or more than a couple of opinions, this probably won't work out.
You must be able to turn feedback around within 48 hours, if you slow us down, it all falls apart.
We won't impose long contracts on you but you must be willing to make this a lifestyle ongoing. It is not a stop start kind of service. Building trust takes time and you must be a little patient and committed to the long game.
We only work with a limited number of clients, providing great service to appreciative legends who value what we do, we hope that's you.
If you are still reading and this sound a lot like you, enquire today to see if we are a good fit.
Quarterly briefing4x Blogs26x SocialsPublish BlogsPost to LinkedInBasic Reporting*content delivered per quarter
Monthly Briefing1x Whitepaper1x WP Landing Page6x Blogs39x SocialsPublish BlogsPost to LinkedInAdvanced ReportingDedicated Client Manager*content delivered per quarter
Everything in Domination plusAdditional SocialsEmails per WhitepaperAutomated Nurture SequencesIntent ScoringLead Handover*conditions apply
“You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe."
"You take the red pill, you stay in Wonderland. And we show you how deep the rabbit hole goes.”
